SWOT Analysis: Oasis

Now that I have gathered my market research on Oasis, I have created this SWOT analysis to clearly show Oasis' strengths, weaknesses, opportunities and threats taken from the results I have obtained.

STRENGTHS ·         High quality ·         Consistent fit ·         Fashionable, unique designs ·         Wearable, feminine clothes ·         Aspirational high street brand ·         Website, blog & in store magazine ·         International franchises	WEAKNESSES ·         Only cater for sizes 8 – 16 ·         Not much advertising coverage ·         Don’t have stores in every town/city ·         Not a household name fashion brand ·         Doesn’t cater for petites/tall/ maternity
OPPORTUNITIES ·         Raise brand profile/ customer awareness ·         Increase sizing range ·         Launch petite/tall/maternity range ·         Increase advertising coverage in fashion publications ·         Open more stores nationally	THREATS ·         Competition from other fashion forward brands. ·         Market saturation ·         Economic recession ·         Prices are quite high compared to other high street brands – cheaper alternatives available