Consumer Profile

I've created this profile of Oasis' core customer, to give me a clearer idea of the type of customers that are loyal to Oasis and ultimately who I am creating a collection for.

Gender: Female

Age: late 20's

Location: Live in urban areas and enjoys the cosmopolitain lifestyle

Lifestyle: Career focused woman which a passion for high street fashion. Loves socialising and entertaing with friends. Enjoys nights out sipping cocktails. No family commitments and reseasonable disposable income to spend on holidays abroad and all the latest fashions.