Oasis promotes itself as a brand in a variety of different ways.
For example, they have a e-commerce website that has links to their blog, which gives updates on any Oasis events or goings on.
Their bi-annual magazine called the O Collections can be bought for £1 in store or from the website and has all the information on the coming seasons collections, aswell as interviews, reviews, photoshoots and style tips, all of which promote the Oasis products and brand. You can also pick up supplements in store from time to time, showcasing the seasons must have trends, for example outerwear.
Oasis also promote themselves by advertising promotions in store and their store windows, such as 20% off, sales and by offering 10% student discount throughout the year.
Packaging is also used as a promtional tool, as there paper bags are covered in an eye catching illustrated designs which delivers the brand identity and stands out from the majority of plain carrier bags.
However, Oasis doesn't not seem to promote themselves through advertising in magazines unlike competitors Topshop and this may be seen as something Oasis could look into to increase the promotion of their brand.
