Friday, 15 October 2010

Aurora fashions

As part of my background research into Oasis, I have discovered that it is owned by a compny called Aurora fashions that also own and manage the british fashion brands, Warehouse, Karen Millen and Coast.
It really shows how these brands fit together as a group as they are all very directional brands with a sharp fashion edge, aimed at the higher end of the market.
I think that Warehouse is definitely the closest brand to Oasis, which I will research when carrying out my comparative shopping. However, I think Warehouse also lacks the personality and identity that makes Oasis stand out from the rest.