One thing I have learnt from having experience of the buying process is that in retail, all brands have entry, mid and exit level price points for any one product.
For example at Oasis their knitwear this season starts at £30 for a basic jumper design as seen here. This is an entry level price point.
The price then goes up to £35 for a piece of basic knitwear with button detail like this cardigan, also an entry level price.
For £38 it is still basic knitwear but maybe in longer length or with a small trim detail.
A £40 piece will have more detail such as a lace panel and becomes a mid level price-point.
For £45 you get a lot more choice in designs, from a knitted dress to a chunkier cable knit style jumper.
£50 is also a popular price for many of Oasis' knits, for which you get added button and trim detail. This is still a mid level price-point as the majority of the garments are ranged at this price.
Knitwear priced at £55 are mainly dress, so more fabric but also a more luxurious and expensive materials such as angora and lambs wool. This is the start of the exit level price point.
For £60 you will get a knitted dress but with more embellishment, such as a lace panel.
At the top end at £65 you can expect knitwear with different colours and patterns knitted into the fabric.
Finally, at £75 there is this stripe lurex dress which borders on evening wear hence the top price bracket and exit level price.
