Balanced Range

In order to create a successful range of garments that sells well and meets the consumers needs, there is a number of requirements buyers have to take into account in order to create a balanced range.
Here is a list of the criteria a buyer needs to consider:

• Have a balance of entry/ mid/ exit level price points
• Variety of sizes/ colour combinations/ colour ways
• Balanced ratio of tops to bottoms (2:1)
• Season appropriate items
• Range of fabric types (jersey, wovens, core fabrics)
• Include updated Best Sellers
• Include statement pieces/ risk items
• Garments have to be age appropriate
• Make sure the range co-ordinates together (outfiitting)
• Balance of new fashions vs. core continuity
• Range of silhouettes/styles (offer choice)
• Needs to reflect brand and consumer profile
• Use a balance of supplies
• Buy the right quantity of stock of each product
• Consider previous sales (best sellers and worst sellers)
• Hit the target margin across the collection

I will also try to consider as many of these criteria as possible when developing my collection and building the range plan.