Friday 19 November 2010

Outfit Building

A key aspects of developing a range is to make sure the garments work together. I have designed my range so that all my garments are transitional and can be co-ordinated and styled together. I want to try and highlight the mix and match element of my range, and this can be done through outfit building.
However, I do not simply want to create an average style guide which tells the audience what they should wear together. I want to be able to communicate outfit building in an interactive way, so the audience (in my case, Oasis sales team) can experiment and decided for themselves what garments can be styled together.
I have shown some experiments in my sketchbook of how this can be achieved.